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Analisis Semiotik Berbasis Kasus Ganda×Riset Studi Kasus×
BidangKualitatifKualitatif
KeluargaProcess / pipelineProcess / pipeline
Tahun asal1980s–1990s (consolidation in communication and marketing research)1984 (seminal codification)
PencetusSynthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplarRobert K. Yin (systematised in Case Study Research, 1984)
TipeQualitative comparative research designQualitative research design
Sumber perintisFloch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858Yin, R.K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169
Aliasmulti-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSAVaka Çalışması (Case Study), case study design, case study methodology
Terkait55
RingkasanMultiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.Case study research is a qualitative research design that investigates a specific phenomenon, individual, group, organisation, or event in depth within its real-world context. Systematised by Robert K. Yin in 1984, it supports single-case and multiple-case designs and draws on multiple data sources — interviews, observation, documents, and artefacts — to build a rich, contextualised account of a bounded unit.
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ScholarGateBandingkan metode: Multiple Case-Based Semiotic Analysis · Case Study. Diakses 2026-06-15 dari https://scholargate.app/id/compare