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Analisis Konten Digital×Analisis Isi×Analisis Wacana×
BidangKualitatifKualitatifPenelitian Kualitatif
KeluargaProcess / pipelineProcess / pipelineProcess / pipeline
Tahun asal1950s (classical); digital adaptation 2000s–2010sSystematised through Krippendorff's methodology work; 4th edition 20181989 (Fairclough); 1987 (Potter & Wetherell)
PencetusBuilding on Berelson (1952) and Krippendorff (1980); adapted for digital contexts by Herring (2010) and Neuendorf (2002+)Klaus Krippendorff (systematic formulation); roots in early 20th-century communications researchNorman Fairclough; Jonathan Potter and Margaret Wetherell
TipeQualitative/quantitative hybrid research approachQualitative / mixed-method research techniqueMethod
Sumber perintisNeuendorf, K. A. (2017). The Content Analysis Guidebook (2nd ed.). Sage. ISBN: 978-1412979474Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661Fairclough, N. (1989). Language and power. Longman. link ↗
AliasDCA, online content analysis, web content analysis, digital media content analysisİçerik Analizi, systematic content coding, quantitative content analysisDA, Critical Discourse Analysis, Discursive Analysis
Terkait452
RingkasanDigital Content Analysis is a systematic research method for describing, categorising, and interpreting the content of digital materials — social media posts, websites, online forums, blogs, emails, and video transcripts. It applies the rigorous coding logic of classical content analysis to digitally native or digitally collected text, enabling researchers to move from raw online data to structured, interpretable findings about communication, meaning, and social phenomena.Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateBandingkan metode: Digital Content analysis · Content Analysis · Discourse Analysis. Diakses 2026-06-19 dari https://scholargate.app/id/compare