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Bass Diffusion Model

The Bass diffusion model is a parsimonious mathematical model of how a new product or technology spreads through a market over time, introduced by Frank Bass in 1969. It represents adoption as the combined effect of two forces—external influence (mass media, advertising) acting on innovators and internal influence (word of mouth, imitation) acting on imitators—producing the characteristic S-shaped cumulative adoption curve from a fixed pool of eventual adopters.

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Bass Model of New Product Diffusion

Taksonomski zapis metode · regression-model / science-technology-studies

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Used in the same domainTechnological Innovation Systemsmachine-suggested · Relational suggestion, not evidence.Used in the same domainTechnology Acceptance Modelmachine-suggested · Relational suggestion, not evidence.Used in the same domainTriple Helix Analysismachine-suggested · Relational suggestion, not evidence.