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	विज़ुअल एलिसिटेशन क्रिटिकल डिस्कोर्स एनालिसिस	बहुविध विमर्श विश्लेषण (Multimodal Discourse Analysis)
क्षेत्र	गुणात्मक	भाषाविज्ञान
परिवार	Process / pipeline	Process / pipeline
उद्भव वर्ष	2000s–2010s (integration of established traditions)	1996
प्रवर्तक	Synthesized from Douglas Harper (photo elicitation) and Norman Fairclough (CDA); integrated approach developed across visual and critical discourse scholarship	Gunther Kress and Theo Van Leeuwen
प्रकार	Qualitative research design combining visual elicitation and discourse analysis	Empirical process pipeline
मौलिक स्रोत	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
उपनाम	VECDA, photo-elicitation CDA, visual-elicitation CDA, image-elicitation critical discourse analysis	Multimodal Analysis, Semiotic Analysis
संबंधित	4	2
सारांश	Visual Elicitation Critical Discourse Analysis (VECDA) is a qualitative methodology that uses photographs, drawings, or other visual materials as prompts to elicit participant talk, then subjects both the visual artifacts and the resulting discourse to critical discourse analysis (CDA). The approach uncovers how power, ideology, and social structures are reproduced or contested through the interplay of image and language, making it particularly powerful for social justice, health, education, and media research.	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.