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बहुविध विमर्श विश्लेषण (Multimodal Discourse Analysis)×विमर्श विश्लेषण (Discourse Analysis)×
क्षेत्रभाषाविज्ञानगुणात्मक अनुसंधान
परिवारProcess / pipelineProcess / pipeline
उद्भव वर्ष19961989 (Fairclough); 1987 (Potter & Wetherell)
प्रवर्तकGunther Kress and Theo Van LeeuwenNorman Fairclough; Jonathan Potter and Margaret Wetherell
प्रकारEmpirical process pipelineMethod
मौलिक स्रोतKress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗Fairclough, N. (1989). Language and power. Longman. link ↗
उपनामMultimodal Analysis, Semiotic AnalysisDA, Critical Discourse Analysis, Discursive Analysis
संबंधित22
सारांशMultimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateविधियों की तुलना करें: Multimodal Discourse Analysis · Discourse Analysis. 2026-06-17 को यहाँ से प्राप्त https://scholargate.app/hi/compare