विधियों की तुलना करें

	इंप्लिसिट एसोसिएशन टेस्ट (Implicit Association Test)	स्ट्रूप कार्य (Stroop Task)
क्षेत्र	मनोविज्ञान	मनोविज्ञान
परिवार	Hypothesis test	Hypothesis test
उद्भव वर्ष	1998	1935
प्रवर्तक	Anthony Greenwald, Debbie McGhee, and Jordan Schwartz	John Ridley Stroop
प्रकार	Computerized reaction-time measure	Interference task
मौलिक स्रोत	Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6), 1464-1480.	Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 18(6), 643-662.
उपनाम	IAT, Implicit Attitude Test	Stroop Effect, Color-Word Task
संबंधित	2	0
सारांश	The Implicit Association Test (IAT) is a computerized measure designed to detect automatic associations between concepts in memory, such as implicit attitudes toward social groups or implicit self-concepts. Introduced by Greenwald, McGhee, and Schwartz in 1998, it infers the strength and valence of associations from the ease and speed with which people categorize stimuli when pairing concepts, revealing unconscious biases and attitudes that may not appear in explicit self-report measures.	The Stroop task is a classic measure of cognitive control and selective attention. Participants name the color of words while ignoring the words' semantic content. When the color and word meaning match (e.g., the word 'red' printed in red ink), responses are fast. When they conflict (e.g., the word 'red' printed in blue ink), response times increase dramatically. This Stroop effect reveals how automatic word reading interferes with color naming, indexed by the difference in reaction times between congruent and incongruent conditions.