विधियों की तुलना करें

	गुणात्मक सामग्री विश्लेषण	विमर्श विश्लेषण (Discourse Analysis)
क्षेत्र	गुणात्मक अनुसंधान	गुणात्मक अनुसंधान
परिवार	Process / pipeline	Process / pipeline
उद्भव वर्ष	1980	1989 (Fairclough); 1987 (Potter & Wetherell)
प्रवर्तक	Klaus Krippendorff; refined by Margrit Schreier	Norman Fairclough; Jonathan Potter and Margaret Wetherell
प्रकार	Method	Method
मौलिक स्रोत	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.	Fairclough, N. (1989). Language and power. Longman.
उपनाम	Content Analysis, Categorical Content Analysis	DA, Critical Discourse Analysis, Discursive Analysis
संबंधित	2	2
सारांश	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.