השוואת שיטות

	ניתוח חזותי	Thematic Analysis
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	Formalized in social sciences from the 1980s–2000s	2006
הוגה השיטה	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks	Virginia Braun and Victoria Clarke
סוג	Qualitative research approach	Method
מקור מכונן	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
כינויים	visual research methods, image analysis, visual inquiry, visual data analysis	TA, Reflexive Thematic Analysis
קשורות	6	3
תקציר	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.