השוואת שיטות

	Media Priming Experiment	Elaboration Likelihood Analysis
תחום	Communication	Communication
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1987	1986
הוגה השיטה	Shanto Iyengar & Donald Kinder	Richard Petty & John Cacioppo
סוג	Experiment testing how media attention changes the standards used to evaluate	Dual-process experimental analysis of attitude change
מקור מכונן	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer.
כינויים	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi	ELM analysis, Dual-process persuasion experiment, Central and peripheral route analysis, Ayrıntılandırma Olasılığı Modeli Analizi
קשורות	4	4
תקציר	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.	Elaboration likelihood analysis applies Petty and Cacioppo's 1986 Elaboration Likelihood Model (ELM) to study persuasion through experiments that cross message argument quality with peripheral cues under varying levels of audience motivation and ability to think. It identifies whether attitude change travels the central route — effortful scrutiny of arguments — or the peripheral route, reliance on simple cues like source attractiveness or message length.