השוואת שיטות

	מטרת רגישות המחיר של ואן וסטנדורפ	מדידת הון מותג
תחום	שיווק	שיווק
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1993	1991
הוגה השיטה	Peter D. van Westendorp	David A. Aaker
סוג	Price perception measurement method	Measurement framework
מקור מכונן	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110
כינויים	Price Sensitivity Meter, PSM, Van Westendorp Method	Brand Valuation, Brand Strength Assessment
קשורות	5	5
תקציר	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.