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תצפית מקוונת ללא השתתפות×נטנוגרפיה×
תחוםמתודולוגיית סקריםאיכותני
משפחהProcess / pipelineProcess / pipeline
שנת המקורLate 1990s–2000s1997 (coined); 2010 (first comprehensive methodology book)
הוגה השיטהChristine Hine; Robert Kozinets (digital/online adaptation)Robert V. Kozinets
סוגQualitative data collection techniqueQualitative research method
מקור מכונןKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
כינוייםdigital non-participant observation, passive online observation, covert online observation, online unobtrusive observationonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
קשורות66
תקצירOnline non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
ScholarGateמערך נתונים
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  3. PUBLISHED

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ScholarGateהשוואת שיטות: Online Non-participant Observation · Netnography. אוחזר בתאריך 2026-06-19 מתוך https://scholargate.app/he/compare