השוואת שיטות

	ניתוח מטאפורות מבוסס-ריבוי מקרים	ניתוח שיח
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1980s–2000s (synthesis emerged in qualitative case research)	1989 (Fairclough); 1987 (Potter & Wetherell)
הוגה השיטה	Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logic	Norman Fairclough; Jonathan Potter and Margaret Wetherell
סוג	Qualitative comparative design	Method
מקור מכונן	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Fairclough, N. (1989). Language and power. Longman.
כינויים	cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMA	DA, Critical Discourse Analysis, Discursive Analysis
קשורות	6	2
תקציר	Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.