השוואת שיטות

	ראיון מובנה למחצה נייד	מחקר קבוצות מיקוד
תחום	מתודולוגיית סקרים	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2000s–2010s (smartphone era)	1940s (sociological origin); modern applied form from the 1980s–1990s
הוגה השיטה	Adapted from semi-structured interview tradition; mobile variant emerged with widespread smartphone adoption	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger
סוג	Qualitative data collection technique	Qualitative data collection method
מקור מכונן	Kvale, S. (1996). InterViews: An Introduction to Qualitative Research Interviewing. Sage Publications. ISBN: 978-0803958203	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244
כינויים	smartphone interview, mobile qualitative interview, mSI, mobile-mediated semi-structured interview	focus group discussion, FGD, group interview, Odak Grup Araştırması
קשורות	6	6
תקציר	A mobile semi-structured interview is a qualitative data collection technique in which a researcher conducts a guided yet flexible conversation with a participant using a smartphone or tablet — through voice calls, video calls, or messaging apps. It inherits the structured flexibility of the classic semi-structured interview while leveraging mobile technology to reach participants in naturalistic, convenient, or geographically dispersed settings.	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.