השוואת שיטות

	Gain-Loss Message Framing Analysis	Media Priming Experiment
תחום	Communication	Communication
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1997	1987
הוגה השיטה	Rothman & Salovey (health framing synthesis); roots in Kahneman & Tversky	Shanto Iyengar & Donald Kinder
סוג	Experiment comparing gain- versus loss-framed persuasive messages	Experiment testing how media attention changes the standards used to evaluate
מקור מכונן	Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121(1), 3–19.	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
כינויים	Message framing analysis, Gain-loss framing study, Valence framing experiment, Kazanç-Kayıp Mesaj Çerçeveleme Analizi	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi
קשורות	4	4
תקציר	Gain-loss message framing analysis is an experimental method for testing whether a persuasive appeal works better when it stresses the benefits of acting (gain frame) or the costs of not acting (loss frame). Grounded in prospect theory and synthesized for health communication by Rothman and Salovey, it predicts that loss frames are more persuasive for risky detection behaviors while gain frames win for safe prevention behaviors.	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.