השוואת שיטות

	ניתוח מסגור תקשורתי	ניתוח תוכן חזותי
תחום	לימודי תקשורת	לימודי תקשורת
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1974	1955
הוגה השיטה	Erving Goffman, Robert Entman	Erwin Panofsky, Gillian Rose
סוג	Analytical method for identifying how media structures and presents information	Multi-layered analytical method for interpreting images and visual meaning
מקור מכונן	Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. Harvard University Press.	Panofsky, E. (1955). Meaning in the Visual Arts. Doubleday.
כינויים	frame analysis, news framing, discourse framing	visual analysis, image analysis, iconographic analysis
קשורות	5	5
תקציר	Media Framing Analysis is a systematic method for examining how news coverage and media messages organize and present information in ways that promote particular interpretations while obscuring others. Originating in Erving Goffman's sociological work (1974) and developed extensively by communication scholars like Robert Entman, the method decodes the frames—organizing principles and narrative structures—embedded in news reports, films, advertising, and public discourse. It reveals how media selections of what to emphasize, what to omit, and what narrative context to provide shape audience understanding of events and issues.	Visual Content Analysis is a systematic qualitative method for interpreting images, photographs, films, and other visual media to understand their meanings, social contexts, and cultural significance. Developed from art history, semiotics, and cultural studies—particularly Erwin Panofsky's iconographic method and contemporary approaches by Gillian Rose and Kress and Van Leeuwen—it decodes how images communicate through composition, color, symbol, and cultural convention. The method recognizes that images are not transparent representations but complex texts that require careful interpretive work to reveal embedded meanings and ideological assumptions.