השוואת שיטות

	ניתוח מסגור תקשורתי	ניתוח קליטה (Reception Analysis)
תחום	לימודי תקשורת	לימודי תקשורת
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1974	1972
הוגה השיטה	Erving Goffman, Robert Entman	Hans Robert Jauss, Stuart Hall
סוג	Analytical method for identifying how media structures and presents information	Method for investigating how audiences actively interpret media content and create meanings
מקור מכונן	Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. Harvard University Press.	Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press.
כינויים	frame analysis, news framing, discourse framing	reception studies, audience analysis, reception theory
קשורות	5	5
תקציר	Media Framing Analysis is a systematic method for examining how news coverage and media messages organize and present information in ways that promote particular interpretations while obscuring others. Originating in Erving Goffman's sociological work (1974) and developed extensively by communication scholars like Robert Entman, the method decodes the frames—organizing principles and narrative structures—embedded in news reports, films, advertising, and public discourse. It reveals how media selections of what to emphasize, what to omit, and what narrative context to provide shape audience understanding of events and issues.	Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.