השוואת שיטות

	מידול תמהיל השיווק	ניתוח פילוח שוק
תחום	שיווק	שיווק
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2001	1980
הוגה השיטה	David Hanssens, Leonard Parsons, and Randall Schultz	Philip Kotler and William Perreault Jr.
סוג	Econometric modeling methodology	Statistical segmentation methodology
מקור מכונן	Hanssens, D. M., Parsons, L. J., & Schultz, R. L. (2001). Market Response Models: Econometric and Time Series Analyses (2nd ed.). Kluwer Academic Publishers. ISBN: 978-0792372158	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.
כינויים	MMM, Econometric Modeling, Attribution Modeling	Customer Segmentation, Market Partitioning
קשורות	5	5
תקציר	Marketing Mix Modeling (MMM) is an econometric methodology for estimating the impact of various marketing activities (advertising, pricing, promotions, distribution) on sales or other business outcomes. Developed through work by Hanssens, Parsons, and Schultz, MMM integrates time-series data on marketing spend, sales, and market factors to quantify the return on investment for each marketing channel and inform budget allocation decisions.	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.