השוואת שיטות

	אתנוגרפיה דיגיטלית פרשנית	נטנוגרפיה
תחום	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	Late 1990s–2000s	1997 (coined); 2010 (first comprehensive methodology book)
הוגה השיטה	Christine Hine; Sarah Pink and colleagues	Robert V. Kozinets
סוג	Qualitative research design	Qualitative research method
מקור מכונן	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
כינויים	virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldwork	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
קשורות	4	6
תקציר	Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.