השוואת שיטות

	Goal Priming Paradigm	Ego Depletion Paradigm
תחום	פסיכולוגיה חברתית	פסיכולוגיה חברתית
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1996	1998
הוגה השיטה	John Bargh and colleagues	Roy Baumeister and colleagues
סוג	Experimental priming of goals/constructs on behavior	Sequential-task experimental paradigm
מקור מכונן	Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230-244.	Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). Ego depletion: Is the active self a limited resource? Journal of Personality and Social Psychology, 74(5), 1252-1265.
כינויים	Automatic Goal Activation, Behavior Priming, Construct Priming	Self-Control Depletion Paradigm, Dual-Task Self-Control Paradigm, Strength Model Paradigm
קשורות	3	3
תקציר	The goal priming paradigm tests whether activating a mental construct -- a trait concept, stereotype, or goal -- outside of awareness can directly shape subsequent behavior. In the classic demonstrations by Bargh, Chen, and Burrows in 1996, participants completed a seemingly unrelated language task containing words related to rudeness, politeness, or the elderly stereotype; afterward, primed participants behaved in line with the construct -- interrupting more, waiting longer, or walking more slowly -- without any awareness that the prime had influenced them. The paradigm extended the logic of priming from judgments to overt action, supporting the idea that much social behavior can be automatically guided by environmentally activated goals and constructs. It became a centerpiece of theories of automaticity, while also, in the 2010s, a focal point of replication debates that reshaped methodological standards in the field.	The ego depletion paradigm, introduced by Baumeister, Bratslavsky, Muraven, and Tice in 1998, tests the strength model of self-control, which holds that acts of self-regulation draw on a limited, shared resource that becomes temporarily depleted with use. In the classic dual-task design, participants first perform a task requiring self-control -- such as resisting tempting food, suppressing emotion, or overriding a habitual response -- or an equivalent task without such demands, and then perform a second, unrelated self-control task. The prediction is that those who exerted self-control on the first task perform worse on the second, exhibiting ego depletion. The 1998 demonstrations were highly influential and generated a vast literature, but large-scale replication efforts in the 2010s yielded weak or inconsistent results, making ego depletion a central case in debates about replicability and prompting theoretical revisions and stricter methodological standards.