השוואת שיטות

	Framing Effects Experiment	Media Priming Experiment
תחום	Communication	Communication
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1987	1987
הוגה השיטה	Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis)	Shanto Iyengar & Donald Kinder
סוג	Randomized experiment isolating the causal effect of message frames on attitudes	Experiment testing how media attention changes the standards used to evaluate
מקור מכונן	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
כינויים	Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi
קשורות	4	4
תקציר	A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.