השוואת שיטות

	ניתוח מטפורות מבוסס-שטח	אתנוגרפיה	ניתוח מטפורות
תחום	איכותני	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline	Process / pipeline
שנת המקור	1990s–2000s (field-based applications)	c. 1922 (Malinowski's Argonauts of the Western Pacific)	Theoretical foundation 1980; systematic research applications from 1990s onward
הוגה השיטה	Rooted in Lakoff & Johnson (1980); field-based application developed across educational and social science research from the 1990s onward	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis)
סוג	Qualitative analytic method	Qualitative fieldwork tradition	Qualitative research method
מקור מכונן	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
כינויים	field metaphor elicitation, naturalistic metaphor analysis, contextual metaphor analysis, FbMA	Etnografi, participant observation, fieldwork, ethnographic research	Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis
קשורות	5	5	6
תקציר	Field-based metaphor analysis is a qualitative method that collects and interprets spontaneous or elicited metaphors from participants in their natural settings. Grounded in Lakoff and Johnson's conceptual metaphor theory, it reveals how individuals and communities structure abstract concepts — such as teaching, leadership, or illness — through figurative language encountered or produced in real contexts. Unlike purely document-based metaphor studies, field-based variants combine data collection in natural field settings with systematic analytic coding.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.