השוואת שיטות

	ניתוח תמטי דיגיטלי	ניתוח תמטי השוואתי
תחום	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2006 (base method); digital application 2010s	2000s–2010s (as an explicit comparative variant of thematic analysis)
הוגה השיטה	Virginia Braun & Victoria Clarke (base method); extended to digital data contexts by qualitative digital researchers from the mid-2000s onward	Virginia Braun & Victoria Clarke (thematic analysis foundation); comparative extension developed in applied policy and cross-cultural qualitative research traditions
סוג	Qualitative data analysis method	Qualitative comparative analytical strategy
מקור מכונן	Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
כינויים	online thematic analysis, social media thematic analysis, digital TA, web-based thematic analysis	cross-group thematic analysis, comparative TA, multi-group thematic analysis, comparative qualitative thematic analysis
קשורות	5	6
תקציר	Digital Thematic Analysis applies Braun and Clarke's six-phase thematic analysis framework to qualitative data generated in or harvested from digital environments — including social media platforms, online forums, blogs, digital interview transcripts, and user-generated web content. It retains the same systematic coding logic as standard thematic analysis while incorporating additional decisions about data demarcation, platform context, and the ethical handling of publicly available digital material.	Comparative Thematic Analysis applies the structured procedures of thematic analysis across two or more distinct groups, sites, or time points, with the explicit aim of identifying both shared patterns and meaningful differences. Rather than producing a single composite account of experience, it yields a layered analysis that maps where themes converge and diverge across comparison units — making it especially valuable for policy-relevant, cross-cultural, or multi-site qualitative studies.