השוואת שיטות

	ניתוח תמטי רפלקסיבי דיגיטלי	אתנוגרפיה דיגיטלית
תחום	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2006 (RTA foundation); digital application consolidated ~2019–2022	Late 1990s – 2000s
הוגה השיטה	Virginia Braun & Victoria Clarke (reflexive foundation); extended by digital qualitative researchers	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
סוג	Qualitative analytic method	Qualitative research method
מקור מכונן	Braun, V., & Clarke, V. (2022). Thematic Analysis: A Practical Guide. Sage. ISBN: 978-1473953246	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
כינויים	digital RTA, online reflexive thematic analysis, RTA for digital data	online ethnography, virtual ethnography, internet ethnography, netnography
קשורות	6	6
תקציר	Digital Reflexive Thematic Analysis (Digital RTA) applies Braun and Clarke's reflexive thematic analysis framework to qualitative data generated in or collected from digital environments — including social media posts, online forums, chat transcripts, email, digital interviews, and other online texts. It foregrounds the researcher's active, interpretive role and treats theme generation as a creative-analytic act shaped by the analyst's theoretical positioning rather than a mechanical coding procedure.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.