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ניתוח תוכן איכותני דיגיטלי×ניתוח שיח×
תחוםאיכותנימחקר איכותני
משפחהProcess / pipelineProcess / pipeline
שנת המקור2010s (building on qualitative content analysis traditions from 1983–2012)1989 (Fairclough); 1987 (Potter & Wetherell)
הוגה השיטהAdapted from Philipp Mayring and Margrit Schreier; digital extension by multiple scholars in the 2010sNorman Fairclough; Jonathan Potter and Margaret Wetherell
סוגQualitative research methodMethod
מקור מכונןSchreier, M. (2012). Qualitative Content Analysis in Practice. Sage. ISBN: 978-0857029485Fairclough, N. (1989). Language and power. Longman. link ↗
כינוייםDQCA, qualitative content analysis of digital data, online qualitative content analysis, digital QCADA, Critical Discourse Analysis, Discursive Analysis
קשורות42
תקצירDigital Qualitative Content Analysis (DQCA) is a systematic method for interpreting meaning from digital texts — social media posts, forum threads, blogs, emails, and other online content — through a structured, category-driven coding process. It extends the established tradition of qualitative content analysis (Mayring; Schreier) to the scale, multimodality, and contextual specificity of digital environments, prioritising interpretive depth over frequency counting.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateהשוואת שיטות: Digital Qualitative Content Analysis · Discourse Analysis. אוחזר בתאריך 2026-06-17 מתוך https://scholargate.app/he/compare