השוואת שיטות

	פנומנולוגיה דיגיטלית	אתנוגרפיה דיגיטלית
תחום	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2000s–2010s	Late 1990s – 2000s
הוגה השיטה	Emerging from classical phenomenology (Husserl, Heidegger) applied to digital contexts; synthesised by scholars such as Sarah Pink and Mark D. Vagle	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
סוג	Qualitative research approach	Qualitative research method
מקור מכונן	Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital Ethnography: Principles and Practice. Sage. ISBN: 978-1446200476	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
כינויים	online phenomenology, virtual phenomenology, phenomenology of digital experience, digitally-mediated phenomenology	online ethnography, virtual ethnography, internet ethnography, netnography
קשורות	6	6
תקציר	Digital Phenomenology is a qualitative research approach that applies phenomenological inquiry to lived experiences mediated by or situated within digital environments — including social media platforms, virtual communities, online spaces, and interactions with digital technologies. It asks how people experience, make meaning of, and embody their encounters with digital tools and online worlds, using the interpretive and descriptive rigour of classical phenomenology in settings where much or all of the experience unfolds online.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.