השוואת שיטות

	אתנוגרפיה דיגיטלית	חקירת נרטיב
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	Late 1990s – 2000s	2000
הוגה השיטה	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	D. Jean Clandinin and F. Michael Connelly
סוג	Qualitative research method	Method
מקור מכונן	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass.
כינויים	online ethnography, virtual ethnography, internet ethnography, netnography	Narrative Analysis, Narrative Research, Life Story Method
קשורות	6	3
תקציר	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.