השוואת שיטות

	ניתוח שיח ביקורתי דיגיטלי	Thematic Analysis
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2000s–2010s	2006
הוגה השיטה	Scholars extending Ruth Wodak and Norman Fairclough's CDA tradition into digital contexts; notably Crispin Thurlow, Michele Zappavigna, and Jannis Androutsopoulos	Virginia Braun and Victoria Clarke
סוג	Qualitative discourse analysis approach	Method
מקור מכונן	Unger, J. W., Krzyżanowski, M., & Wodak, R. (Eds.). (2016). Multilingual Encounters in Europe's Institutional Spaces. Bloomsbury Academic. ISBN: 978-1474231756	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
כינויים	Digital CDA, Online Critical Discourse Analysis, Multimodal Digital CDA, DCDA	TA, Reflexive Thematic Analysis
קשורות	5	3
תקציר	Digital Critical Discourse Analysis (Digital CDA) is a qualitative research approach that applies the theoretical and methodological tools of Critical Discourse Analysis to digital and online communicative contexts. It examines how language, multimodal elements, and digital affordances are mobilized in online spaces to produce, reproduce, or contest power relations, ideologies, and social inequalities. Drawing on traditions established by Fairclough, Wodak, and van Dijk, Digital CDA treats digital texts — from social media posts to comment threads and websites — as sites of ideological struggle shaped by the platforms that host them.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.