השוואת שיטות

	סולם דזירת חברתיות קראון-מרלו (Crowne-Marlowe Social Desirability Scale)	מלאי חמשת הגדולים
תחום	פסיכולוגיה חברתית	פסיכולוגיה חברתית
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1960	1991
הוגה השיטה	Douglas Crowne and David Marlowe	Oliver John, Donahue, and Kentle
סוג	Social desirability response bias measurement	Big Five personality trait inventory
מקור מכונן	Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of Consulting Psychology, 24(4), 349–354.	John, O. P., Donahue, E. M., & Kentle, R. L. (1991). The Big Five Inventory—versions 4a and 54. Technical Report, Institute of Personality and Social Research, University of California, Berkeley.
כינויים	CMSD, Crowne-Marlowe Scale, Social Desirability Scale	BFI, Big Five Personality Inventory, Five-Factor Model
קשורות	3	3
תקציר	The Crowne-Marlowe Social Desirability Scale (CMSD) is a 33-item self-report measure designed to assess the tendency to present oneself favorably in social contexts, independent of psychopathology. Developed by Douglas Crowne and David Marlowe in 1960, the CMSD measures impression management and social desirability bias—tendencies that confound responses to personality, health, and behavioral questionnaires. The scale has become the standard reference instrument for detecting and controlling social desirability effects in psychological research.	The Big Five Inventory (BFI) is a 44-item self-report measure operationalizing the Five-Factor Model of personality, capturing Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Developed by Oliver John and colleagues in 1991, the BFI is a more concise alternative to longer personality instruments while maintaining strong psychometric properties. The measure has become one of the most widely used personality assessments in organizational, clinical, social, and personality psychology research.