השוואת שיטות

	ניתוח מטאפורות ביקורתי	ניתוח תוכן ביקורתי
תחום	איכותני	איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	2004	1980s–2000s (consolidated in practice by the 1990s–2000s)
הוגה השיטה	Jonathan Charteris-Black	Building on Krippendorff (1980) and Altheide (1996); synthesised through critical theory traditions (Frankfurt School, feminist and race critical scholars)
סוג	Qualitative-critical textual analysis	Qualitative analytical approach
מקור מכונן	Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403932921	Altheide, D. L. (1996). Qualitative Media Analysis. Sage. ISBN: 978-0803970892
כינויים	CMA, critical metaphor research, corpus-based critical metaphor analysis, ideological metaphor analysis	CCA, critical textual analysis, ideological content analysis, critical qualitative content analysis
קשורות	5	5
תקציר	Critical Metaphor Analysis (CMA) is a qualitative method for uncovering how metaphorical language constructs, legitimises, or contests power relations and ideological positions in texts. Developed by Jonathan Charteris-Black (2004), it integrates Conceptual Metaphor Theory with the evaluative concerns of Critical Discourse Analysis to reveal the persuasive and ideological work performed by metaphors in political, institutional, and media discourse.	Critical content analysis is a qualitative approach that examines texts, media, and documents not merely for manifest meaning but for how they construct, reinforce, or contest relations of power, ideology, race, gender, and class. Grounded in critical theory traditions, it asks whose interests a text serves, what voices are silenced, and how language and representation naturalise dominant worldviews. It combines systematic analytic rigour with an explicitly emancipatory or transformative research stance.