השוואת שיטות

	ניתוח תוכן איכותני	ניתוח שיח
תחום	מחקר איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1980	1989 (Fairclough); 1987 (Potter & Wetherell)
הוגה השיטה	Klaus Krippendorff; refined by Margrit Schreier	Norman Fairclough; Jonathan Potter and Margaret Wetherell
סוג	Method	Method
מקור מכונן	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.	Fairclough, N. (1989). Language and power. Longman.
כינויים	Content Analysis, Categorical Content Analysis	DA, Critical Discourse Analysis, Discursive Analysis
קשורות	2	2
תקציר	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.