השוואת שיטות

	אתנוגרפיה דיגיטלית השוואתית	Thematic Analysis
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)	2006
הוגה השיטה	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)	Virginia Braun and Victoria Clarke
סוג	Qualitative research design	Method
מקור מכונן	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
כינויים	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography	TA, Reflexive Thematic Analysis
קשורות	5	3
תקציר	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.