Vertaile menetelmiä

	Verkon yksinkertainen satunnaisotanta – verkkopohjainen todennäköisyysotanta	Stratifioitu otanta
Tieteenala	Kyselytutkimuksen metodologia	Kyselytutkimuksen metodologia
Menetelmäperhe	Process / pipeline	Process / pipeline
Syntyvuosi	Late 1990s–2000s (digital adaptation)	1977
Kehittäjä	Adapted from classical simple random sampling (Neyman, 1934) for web/digital survey contexts; operationalised by survey methodology researchers from the late 1990s onward	William G. Cochran
Tyyppi	Probability sampling design	Probability-based survey sampling design
Alkuperäislähde	Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535	Cochran, W. G. (1977). Sampling Techniques (3rd ed.). Wiley. ISBN: 978-0-471-16240-7
Rinnakkaisnimet	web simple random sampling, internet SRS, digital random sampling, online SRS	Proportional Stratified Sampling, Optimal Allocation Sampling, Stratum-Based Sampling, Tabakalı Örnekleme
Liittyvät	5	2
Tiivistelmä	Online simple random sampling applies the logic of classical simple random sampling (SRS) to digital data collection: every member of a defined online population has an equal and independent probability of being selected, and the survey is administered via web platform, email link, or online panel. The approach combines the statistical rigour of probability sampling with the speed and cost advantages of internet-based survey delivery.	Stratified sampling is a probability sampling design in which the target population is partitioned into non-overlapping, exhaustive subgroups called strata, and independent probability samples are drawn within each stratum. Formalized by William G. Cochran in Sampling Techniques (1977), the method exploits known population structure to reduce variance and guarantee representativeness of all major subgroups, making it a cornerstone of large-scale survey research and official statistics.