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| Digitaalinen reflektoiva temaattinen analyysi× | Digitaalinen etnografia× | |
|---|---|---|
| Tieteenala | Laadulliset menetelmät | Laadulliset menetelmät |
| Menetelmäperhe | Process / pipeline | Process / pipeline |
| Syntyvuosi≠ | 2006 (RTA foundation); digital application consolidated ~2019–2022 | Late 1990s – 2000s |
| Kehittäjä≠ | Virginia Braun & Victoria Clarke (reflexive foundation); extended by digital qualitative researchers | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| Tyyppi≠ | Qualitative analytic method | Qualitative research method |
| Alkuperäislähde≠ | Braun, V., & Clarke, V. (2022). Thematic Analysis: A Practical Guide. Sage. ISBN: 978-1473953246 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| Rinnakkaisnimet≠ | digital RTA, online reflexive thematic analysis, RTA for digital data | online ethnography, virtual ethnography, internet ethnography, netnography |
| Liittyvät | 6 | 6 |
| Tiivistelmä≠ | Digital Reflexive Thematic Analysis (Digital RTA) applies Braun and Clarke's reflexive thematic analysis framework to qualitative data generated in or collected from digital environments — including social media posts, online forums, chat transcripts, email, digital interviews, and other online texts. It foregrounds the researcher's active, interpretive role and treats theme generation as a creative-analytic act shaped by the analyst's theoretical positioning rather than a mechanical coding procedure. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
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