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| Vertaisvertaileva etnografia× | Digitaalinen etnografia× | |
|---|---|---|
| Tieteenala | Laadulliset menetelmät | Laadulliset menetelmät |
| Menetelmäperhe | Process / pipeline | Process / pipeline |
| Syntyvuosi≠ | 1987–1995 (systematic comparative ethnography formalized) | Late 1990s – 2000s |
| Kehittäjä≠ | George E. Marcus (multi-sited formulation); Charles C. Ragin (comparative logic) | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| Tyyppi≠ | Qualitative comparative research design | Qualitative research method |
| Alkuperäislähde≠ | Marcus, G. E. (1995). Ethnography in/of the world system: The emergence of multi-sited ethnography. Annual Review of Anthropology, 24, 95–117. DOI ↗ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| Rinnakkaisnimet | multi-sited ethnography, cross-site ethnography, comparative field research, comparative participant observation | online ethnography, virtual ethnography, internet ethnography, netnography |
| Liittyvät | 6 | 6 |
| Tiivistelmä≠ | Comparative ethnography is a qualitative research design that conducts in-depth ethnographic fieldwork across two or more sites, groups, communities, or cultural settings in order to generate systematic comparisons. Rather than describing a single community in isolation, it traces similarities, differences, and interconnections across cases, producing theoretically grounded insights that no single site could yield alone. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
| ScholarGateAineisto ↗ |
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