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Narrative Analysis in Media×Audience Reception Analysis×
حوزهCommunicationCommunication
خانوادهProcess / pipelineProcess / pipeline
سال پیدایش20081980
پدیدآورNarrative theory (Labov; Fisher); methods synthesized by RiessmanStuart Hall (encoding/decoding); David Morley (empirical reception)
نوعInterpretive analysis of how media tell stories and construct meaningQualitative study of how audiences interpret and make meaning from media
منبع بنیادینRiessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068
نام‌های دیگرMedia narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı AnaliziReception study, Encoding/decoding analysis, Reception analysis of audiences, İzleyici Alımlama Analizi
مرتبط44
خلاصهNarrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives.Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.
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ScholarGateمقایسهٔ روش‌ها: Narrative Analysis in Media · Audience Reception Analysis. بازیابی‌شده در 2026-06-24 از https://scholargate.app/fa/compare