مقایسهٔ روشها
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| تحلیل استعاره دیجیتال× | تحلیل نشانهشناختی× | |
|---|---|---|
| حوزه | کیفی | کیفی |
| خانواده | Process / pipeline | Process / pipeline |
| سال پیدایش≠ | 2000s–2010s (digital application) | Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s |
| پدیدآور≠ | Rooted in Lakoff & Johnson (1980); extended to digital contexts by corpus and computational linguists from the 2000s onward | Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics) |
| نوع≠ | Qualitative–interpretive analysis | Qualitative research method |
| منبع بنیادین≠ | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang. link ↗ |
| نامهای دیگر | online metaphor analysis, digital metaphor research, metaphor analysis of digital texts, DMA | semiotics, sign analysis, structural semiotics, semiological analysis |
| مرتبط≠ | 5 | 6 |
| خلاصه≠ | Digital Metaphor Analysis (DMA) is a qualitative research approach that identifies, maps, and interprets conceptual metaphors embedded in digital texts — social media posts, online forums, blogs, comment sections, and other internet-mediated communication. Drawing on Conceptual Metaphor Theory (Lakoff and Johnson 1980), it examines how users frame abstract ideas (identity, politics, health, crisis) through systematic metaphorical mappings, revealing shared conceptual structures and ideological orientations within online discourse communities. | Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture. |
| ScholarGateمجموعهداده ↗ |
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