مقایسهٔ روش‌ها

	تحلیل بصری مقایسه‌ای	تحلیل گفتمان تطبیقی
حوزه	کیفی	کیفی
خانواده	Process / pipeline	Process / pipeline
سال پیدایش	1986–2001 (systematic codification in social research)	1980s–1990s (established as comparative practice through the 1990s)
پدیدآور	Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology)	Norman Fairclough; Ruth Wodak; Teun A. van Dijk
نوع	Qualitative comparative research design	Qualitative comparative research approach
منبع بنیادین	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028	Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. Longman. ISBN: 978-0582219526
نام‌های دیگر	cross-case visual analysis, comparative image analysis, comparative visual methods, CVA	CDA comparative, cross-context discourse analysis, comparative text analysis, multi-site discourse analysis
مرتبط	5	5
خلاصه	Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone.	Comparative discourse analysis examines how language constructs meaning, identity, and power by systematically contrasting texts or speech acts drawn from at least two distinct contexts, groups, time periods, or institutions. By holding analytical categories constant across cases, it reveals how discursive patterns diverge or converge, producing insights that single-context discourse analysis cannot generate.