Random Utility Model
The Random Utility Model explains discrete choice behavior by assuming agents derive uncertain utilities from alternatives and choose the option yielding highest utility. Introduced by Daniel McFadden in 1974, the model decomposes utility into systematic (observable) and random (idiosyncratic) components, permitting probabilistic choice predictions. The logit model, a parametric specification, yields closed-form choice probabilities that are widely used in marketing, transportation, and environmental valuation.
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- McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In P. Zarembka (Ed.), Frontiers in Econometrics (pp. 105-142). Academic Press. · URL
- Train, K. E. (2009). Discrete Choice Methods with Simulation (Second Edition). Cambridge University Press. · URL
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