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Digital Metaphor analysis

Digital Metaphor Analysis (DMA) is a qualitative research approach that identifies, maps, and interprets conceptual metaphors embedded in digital texts — social media posts, online forums, blogs, comment sections, and other internet-mediated communication. Drawing on Conceptual Metaphor Theory (Lakoff and Johnson 1980), it examines how users frame abstract ideas (identity, politics, health, crisis) through systematic metaphorical mappings, revealing shared conceptual structures and ideological orientations within online discourse communities.

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Digital Metaphor Analysis

Taksonoomiline meetodikirje · process-pipeline / qualitative

Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. · ISBN 978-0226468013
Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. · ISBN 978-1403943064

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Taxonomic bucketCritical Metaphor Analysismachine-suggested · Relational suggestion, not evidence.Taxonomic bucketDigital Content analysismachine-suggested · Relational suggestion, not evidence.Taxonomic bucketDigital Thematic Analysismachine-suggested · Relational suggestion, not evidence.Same method familyMetaphor Analysismachine-suggested · Relational suggestion, not evidence.Same method familySemiotic Analysismachine-suggested · Relational suggestion, not evidence.