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Visuaalne äratamine digitaalses etnograafias×Digitaalne etnograafia×
ValdkondKvalitatiivneKvalitatiivne
PerekondProcess / pipelineProcess / pipeline
Tekkeaasta2000s–2010sLate 1990s – 2000s
LoojaSynthesized from Douglas Harper (photo elicitation, 2002) and Sarah Pink (visual ethnography, 2001/2007)Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
TüüpQualitative research designQualitative research method
AlgallikasPink, S. (2007). Doing Visual Ethnography: Images, Media and Representation in Research (2nd ed.). Sage. ISBN: 978-1412929523Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
RööpnimetusedVEDE, digital photo elicitation ethnography, visual digital ethnography, image-based digital ethnographyonline ethnography, virtual ethnography, internet ethnography, netnography
Seotud36
KokkuvõteVisual elicitation digital ethnography is a qualitative research design that embeds visual elicitation techniques — using photographs, videos, or digital images as interview stimuli — within digital ethnographic fieldwork conducted in online or digitally mediated environments. Participants produce or select visual materials from their digital lives, which are then used to elicit in-depth talk about meanings, identities, and practices that verbal questioning alone often fails to surface.Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.
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ScholarGateVõrdle meetodeid: Visual Elicitation Digital Ethnography · Digital Ethnography. Loetud 2026-06-18 aadressilt https://scholargate.app/et/compare