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| Online non-participant observation – passiivne digitaalne välitöö× | Online Participant Observation× | |
|---|---|---|
| Valdkond | Küsitlusmetoodika | Küsitlusmetoodika |
| Perekond | Process / pipeline | Process / pipeline |
| Tekkeaasta | Late 1990s–2000s | Late 1990s–2000s |
| Looja≠ | Christine Hine; Robert Kozinets (digital/online adaptation) | Christine Hine (virtual ethnography); Robert Kozinets (netnography) |
| Tüüp≠ | Qualitative data collection technique | Qualitative data collection method |
| Algallikas≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Hine, C. (2000). Virtual Ethnography. SAGE Publications. ISBN: 978-0761958956 |
| Rööpnimetused | digital non-participant observation, passive online observation, covert online observation, online unobtrusive observation | virtual participant observation, digital ethnographic observation, cyber participant observation, internet participant observation |
| Seotud≠ | 6 | 5 |
| Kokkuvõte≠ | Online non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically. | Online participant observation is a qualitative data collection method in which the researcher enters a digital community or online environment — forums, social media groups, multiplayer games, virtual workplaces — both as a participant and as an observer, systematically documenting social interactions, practices, and meanings as they naturally unfold in the digital space. |
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