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Multimodaalne diskursuseanalüüs×Lingvistiline etnograafia×
ValdkondKeeleteadusKeeleteadus
PerekondProcess / pipelineProcess / pipeline
Tekkeaasta19961998
LoojaGunther Kress and Theo Van LeeuwenBen Rampton
TüüpEmpirical process pipelineEmpirical process pipeline
AlgallikasKress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗Rampton, B. (2007). Neo-Hymesian linguistic ethnography in the United Kingdom. Journal of Sociolinguistics, 11(5), 584-607. DOI ↗
RööpnimetusedMultimodal Analysis, Semiotic AnalysisEthnographic Linguistics, Sociolinguistic Ethnography
Seotud22
KokkuvõteMultimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.Linguistic Ethnography is a qualitative research approach combining ethnographic fieldwork with detailed linguistic analysis to understand language use in cultural context. Developed by researchers like Ben Rampton, it examines how people use language within communities, institutions, and social interactions while paying attention to identity, power, and meaning-making. This method integrates sociolinguistics, anthropology, and discourse analysis to produce rich, contextualized understandings of language-in-society.
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ScholarGateVõrdle meetodeid: Multimodal Discourse Analysis · Linguistic Ethnography. Loetud 2026-06-18 aadressilt https://scholargate.app/et/compare