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Muestreo por cuotas ponderado×Muestreo Estratificado×
CampoMetodología de encuestasMetodología de encuestas
FamiliaProcess / pipelineProcess / pipeline
Año de origenMid-to-late 20th century1977
Autor originalDerived from quota sampling (mid-20th century market research) combined with survey weighting theory (Kalton, 1983)William G. Cochran
TipoNon-probability sampling with post-collection weight adjustmentProbability-based survey sampling design
Fuente seminalKalton, G. (1983). Introduction to Survey Sampling. Sage Publications. ISBN: 978-0803921290Cochran, W. G. (1977). Sampling Techniques (3rd ed.). Wiley. ISBN: 978-0-471-16240-7
Aliasquota sampling with weighting, weighted quota survey, post-weighted quota sampling, quota sample weightingProportional Stratified Sampling, Optimal Allocation Sampling, Stratum-Based Sampling, Tabakalı Örnekleme
Relacionados52
ResumenWeighted quota sampling combines quota sampling — recruiting a set number of respondents matching pre-specified demographic cells — with post-collection statistical weighting that adjusts each respondent's contribution to match known population proportions. The result is a non-probability design with a bias-correction mechanism, widely used in market research, political polling, and applied social surveys when probability sampling is impractical but representativeness remains a goal.Stratified sampling is a probability sampling design in which the target population is partitioned into non-overlapping, exhaustive subgroups called strata, and independent probability samples are drawn within each stratum. Formalized by William G. Cochran in Sampling Techniques (1977), the method exploits known population structure to reduce variance and guarantee representativeness of all major subgroups, making it a cornerstone of large-scale survey research and official statistics.
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ScholarGateComparar métodos: Weighted Quota Sampling · Stratified Sampling. Recuperado el 2026-06-17 de https://scholargate.app/es/compare