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Muestreo Intencional en Línea×Muestreo bola de nieve×
CampoMetodología de encuestasMetodología de encuestas
FamiliaProcess / pipelineProcess / pipeline
Año de origen1990s–2000s (with growth of internet-based research)1961
Autor originalAdaptation of purposive sampling (Patton, 1987) to online/digital research contextsLeo A. Goodman
TipoNon-probability qualitative samplingNon-probability sampling technique
Fuente seminalPatton, M. Q. (2002). Qualitative Research and Evaluation Methods (3rd ed.). Sage Publications. ISBN: 978-0761919711Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170. DOI ↗
Aliasinternet-based purposive sampling, web purposive sampling, online criterion-based sampling, digital purposive samplingchain-referral sampling, network sampling, respondent-driven sampling, referral sampling
Relacionados33
ResumenOnline purposive sampling applies the logic of criterion-based participant selection to digital recruitment channels — including social media platforms, online communities, email lists, and research recruitment websites. Researchers intentionally seek individuals who possess the characteristics, experiences, or expertise directly relevant to the research question, using internet-based tools to locate and screen them. The method preserves the defining feature of purposive sampling — deliberate selection based on fitness for purpose — while leveraging the reach and accessibility of online environments.Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.
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ScholarGateComparar métodos: Online Purposive Sampling · Snowball Sampling. Recuperado el 2026-06-18 de https://scholargate.app/es/compare