Comparar métodos

	Encuesta móvil	Encuesta en línea	Entrevista Estructurada	Encuesta
Campo	Metodología de encuestas	Metodología de encuestas	Metodología de encuestas	Metodología de encuestas
Familia	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline
Año de origen	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	Mid-1990s (widespread scholarly adoption ~1995–2000)	1940s–1950s	Late 19th century; systematic social-science use from 1940s
Autor original	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Mick P. Couper, Don A. Dillman (early systematic frameworks)	Survey research tradition; formalized by Campbell, Katona, and Kahn in mid-20th century	Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s
Tipo	Quantitative / mixed data collection technique	Quantitative / mixed-methods data collection technique	Quantitative / mixed data collection technique	Quantitative (primarily) or mixed-methods data-collection instrument
Fuente seminal	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.	Fontana, A., & Frey, J. H. (2000). The interview: From structured questions to negotiated text. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of Qualitative Research (2nd ed., pp. 645–672). Sage.	Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
Alias	smartphone survey, mobile web survey, mobile questionnaire, m-survey	web survey, internet survey, e-survey, computer-assisted web interviewing	standardized interview, formal interview, schedule-based interview, fixed-format interview	questionnaire survey, survey research, self-report survey, questionnaire study
Relacionados	6	6	4	6
Resumen	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.	A structured interview is a data collection technique in which every participant is asked exactly the same pre-specified questions in the same order, using standardized wording. Because the interview schedule is fixed, responses across participants are directly comparable, enabling quantitative aggregation and statistical analysis. It sits at the most standardized end of the interview continuum, between the self-administered questionnaire and the semi-structured interview.	A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost.