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Etnografía digital interpretativa×Análisis del Discurso×
CampoCualitativaInvestigación cualitativa
FamiliaProcess / pipelineProcess / pipeline
Año de origenLate 1990s–2000s1989 (Fairclough); 1987 (Potter & Wetherell)
Autor originalChristine Hine; Sarah Pink and colleaguesNorman Fairclough; Jonathan Potter and Margaret Wetherell
TipoQualitative research designMethod
Fuente seminalHine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Fairclough, N. (1989). Language and power. Longman. link ↗
Aliasvirtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldworkDA, Critical Discourse Analysis, Discursive Analysis
Relacionados42
ResumenInterpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateComparar métodos: Interpretive digital ethnography · Discourse Analysis. Recuperado el 2026-06-17 de https://scholargate.app/es/compare