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Free-Choice Dissonance Paradigm×Bogus Pipeline×
CampoPsicología socialPsicología social
FamiliaProcess / pipelineProcess / pipeline
Año de origen19561971
Autor originalJack BrehmEdward Jones & Harold Sigall
TipoExperimental paradigm for post-decisional dissonanceMethodological technique to reduce social-desirability bias
Fuente seminalBrehm, J. W. (1956). Postdecision changes in the desirability of alternatives. Journal of Abnormal and Social Psychology, 52(3), 384-389. DOI ↗Jones, E. E., & Sigall, H. (1971). The bogus pipeline: A new paradigm for measuring affect and attitude. Psychological Bulletin, 76(5), 349-364. DOI ↗
AliasFree-Choice Paradigm, Post-Decisional Dissonance Paradigm, Spreading of Alternatives ParadigmBogus Pipeline Procedure, Fake Lie Detector Method, Pipeline-to-the-Truth Technique
Relacionados33
ResumenThe free-choice paradigm, introduced by Jack Brehm in 1956, measures post-decisional dissonance through the phenomenon of spreading of alternatives. Participants first rate the desirability of a set of items, then choose between two options that they had rated as roughly equally attractive, and finally re-rate all the items. Because the chosen option has some unattractive features and the rejected option has some attractive ones, a difficult choice between similar alternatives creates dissonance; participants reduce it by enhancing their evaluation of the chosen option and devaluing the rejected one. This 'spreading' of the two alternatives' desirability after the decision is the paradigm's signature measure and a key demonstration that choices not only reflect preferences but also shape them. The paradigm became a standard tool for studying decision-induced attitude change, alongside the induced compliance procedure.The bogus pipeline, devised by Jones and Sigall in 1971, is a methodological technique for reducing social-desirability bias in the measurement of attitudes, especially sensitive ones such as prejudice. Participants are connected to an impressive-looking apparatus and convinced that it functions as an accurate lie detector capable of revealing their true feelings. Believing that dishonesty will be exposed, participants are motivated to report their attitudes truthfully rather than giving socially acceptable answers. In the classic procedure participants are asked to predict what the machine will say about them, which encourages them to consult and disclose their genuine attitudes. By comparing reports given under the bogus pipeline with ordinary self-reports, researchers can estimate the extent of social-desirability distortion and obtain more candid measures of socially sensitive attitudes. The technique was an early and influential solution to a fundamental problem in attitude measurement.
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ScholarGateComparar métodos: Free-Choice Dissonance Paradigm · Bogus Pipeline. Recuperado el 2026-06-25 de https://scholargate.app/es/compare