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Rhetorical Analysis×Narrative Analysis in Media×
FieldCommunicationCommunication
FamilyProcess / pipelineProcess / pipeline
Year of origin20172008
OriginatorClassical rhetoric (Aristotle); modern criticism systematized by FossNarrative theory (Labov; Fisher); methods synthesized by Riessman
TypeInterpretive analysis of how symbolic messages persuade and create meaningInterpretive analysis of how media tell stories and construct meaning
Seminal sourceFoss, S. K. (2017). Rhetorical Criticism: Exploration and Practice (5th ed.). Long Grove, IL: Waveland Press. ISBN: 9781478634898Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987
AliasesRhetorical criticism, Rhetorical analysis method, Rhetorical critique, Retorik AnalizMedia narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi
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SummaryRhetorical analysis, or rhetorical criticism, is the systematic interpretation of how symbolic messages — speeches, texts, images, campaigns — work to persuade audiences and create meaning. Rooted in classical rhetoric and codified for contemporary practice by scholars like Sonja Foss, it examines the strategies a message uses, the situation it responds to, and the effects it invites, producing an argued interpretation rather than a count.Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives.
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ScholarGateCompare methods: Rhetorical Analysis · Narrative Analysis in Media. Retrieved 2026-06-24 from https://scholargate.app/en/compare