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Open-Ended Political Response Coding×Political Sophistication Measurement×
FieldPolitical PsychologyPolitical Psychology
FamilyProcess / pipelineProcess / pipeline
Year of origin19521987
OriginatorAmerican National Election Studies / Klaus KrippendorffRobert C. Luskin & John Zaller
TypeQualitative content codingComposite cognitive index
Seminal sourceKrippendorff, K. (2004). Content analysis: An introduction to its methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454Zaller, J. R. (1992). The nature and origins of mass opinion. Cambridge: Cambridge University Press. ISBN: 9780521407861
AliasesOpen-Ended Coding, Likes-Dislikes Coding, Verbatim Response Coding, Master Code SchemePolitical Awareness Index, Political Expertise Measure, Cognitive Sophistication Index
Related44
SummaryOpen-ended political response coding is the systematic content analysis of verbatim survey answers, classically the American National Election Studies likes/dislikes about parties and candidates, into a categorical scheme so they can be analyzed quantitatively. It applies content-analysis methodology (Krippendorff, 2004) to capture the substance and sophistication of citizens' political thinking that closed-ended items cannot.Political sophistication measurement assesses the size, range, and organization of an individual's political belief system, the degree to which a person's political cognitions are numerous, wide-ranging, and well integrated. Luskin (1987) developed rigorous operationalizations, and Zaller (1992) showed that political awareness, his preferred sophistication indicator, governs how citizens receive and accept political messages.
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ScholarGateCompare methods: Open-Ended Political Response Coding · Political Sophistication Measurement. Retrieved 2026-06-24 from https://scholargate.app/en/compare