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Objectified Body Consciousness Scale×Modern Sexism Scale×
FieldGender StudiesGender Studies
FamilyProcess / pipelineProcess / pipeline
Year of origin19961995
OriginatorNita Mary McKinley and Janet Shibley HydeJanet K. Swim, Kathryn J. Aikin, Wayne S. Hall, and Barbara A. Hunter
TypeSelf-report multidimensional scaleSelf-report attitude scale
Seminal sourceMcKinley, N. M., & Hyde, J. S. (1996). The Objectified Body Consciousness Scale: Development and validation. Psychology of Women Quarterly, 20(2), 181–215. DOI ↗Swim, J. K., Aikin, K. J., Hall, W. S., & Hunter, B. A. (1995). Sexism and racism: Old-fashioned and modern prejudices. Journal of Personality and Social Psychology, 68(2), 199–214. DOI ↗
AliasesOBCS, Objectified Body ConsciousnessMSS, Swim Modern Sexism Scale, Neosexism
Related44
SummaryThe Objectified Body Consciousness Scale (OBCS), developed by Nita McKinley and Janet Hyde in 1996, is a 24-item self-report instrument that measures the extent to which a person experiences their body as an object to be watched and evaluated. It comprises three 8-item subscales — body surveillance, body shame, and appearance control beliefs — grounded in the idea that women in particular internalise an observer's perspective on their own bodies.The Modern Sexism Scale, developed by Janet Swim and colleagues in 1995, distinguishes between old-fashioned (blatant) sexism and modern (subtle) sexism, paralleling work on old-fashioned versus modern racism. The accompanying Old-Fashioned Sexism Scale captures openly endorsed beliefs in women's inferiority and prescribed traditional roles, while the Modern Sexism Scale captures covert sexism expressed through denial of continuing discrimination, antagonism toward women's demands, and resentment of policies perceived as special favours.
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ScholarGateCompare methods: Objectified Body Consciousness Scale · Modern Sexism Scale. Retrieved 2026-06-24 from https://scholargate.app/en/compare